Monday, May 19, 2008

Banned Pepsi Commercial



It's been a long standing fact that Coke and Pepsi are direct competitors. In late 2005 however, Pepsi allegedly sparked what has become known by most commercial trolls as the Cyber-ad Wars. Unlike what one might initially assume from the name, the Cyber-ad Wars is not just any Cyber-ad campaign, it is, specifically, a Cyber-ad campaign made up of ads that directly put-down or defame the competition, and usually, most countries end up promptly banning the respective ads.

One might ask, "Then what is the point of even having such a campaign? Won't it be futile since the ads are banned almost immediately following launch?"

Logically, yes. In reality, not at all. In actual fact, the ban is what the ad companies are looking for. A.k.a negative publicity. Think Paris Hilton's and Britney Spear's "accidental" upskirt paparazzi shots.

The above clip is an example of one of the banned Cyber-ad War commercials, by Pepsi. You will notice that nothing is said throughout the entire ad except for the slogan at the end. What matters is the direct insult to Coca-cola, the non-verbal message rings out ever so clearly when the child uses Coke as a stepping stool to get to the Pepsi button.

1 comment:

Ian said...

Its a direct insult of coke... I'm surprise that Coke did not do anything about this ad...